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Public Awareness
Three Sports Legends Team Up to Battle the #1 Cancer Killer!
Three of the
most recognized names in professional sports are teaming up in the fight
against lung cancer, the nation's number-one cancer killer. Hall
of Fame Quarterback Troy Aikman, Hall of Fame Shortstop Cal Ripken Jr., and
Emmy-award winning sportscaster Joe Buck, have joined Lung Cancer Alliance
(LCA), the only national non-profit organization dedicated solely to advocating
for people living with lung cancer or those at risk for the disease, as
national spokesmen. All
three legends are part of a nationwide awareness campaign that includes print
and electronic public-service announcements. The campaign theme, A Face In the Fight,
seeks to unify supporters to help promote the importance and value of early
detection and treatment, and to encourage more government funding for research.
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